When you have been an art observer since you were little, when you have grown up surrounded by plastic and design arts, when you know the workshops of artists such as Alberto Valladares, Francisco Guevara, Jorge Oliva, Tomas Nuñez, Serguey Fernandez del Sol, when you meet photographers from the the likes of Umberto Mayor, Alberto Zambrana, Enrique de la Osa… Designers such as Alberto Diaz Alvarado, Edgar Gómez, visual artists such as Eric Arango, Maidolys Barco, Jorge Luis Santiesteban, and many other great artists and artisans with whom you have shared your vision of art, painting, artisan creation, when you have sunk your hands in the mud since 1994, it is then that I decide from this trajectory, to be the owner of my words and my thoughts and to tell you about LA TRANCA DE LA METATRANCA. Great Cuban concept !!
Deciding to tell what you think is important in the art world? Maybe you will not sell more? Maybe not in fashion? Come on, let's go there….
LA TRANCA DE LA METATRANCA consists of learning (or paying someone to do it) to produce enough verbiage that justifies your artistic creation so that you generate a discourse that denies the truth, or what is the same, a METATRANCOSO discourse that attributes qualities to your creations. Wow, as my friend Eric Arango says, METATRANCA is a metaphor for the penis. What would be in Cuba "you're talking dick" or "shit."
Art takes years, it requires asking for advice, it requires viewing your work with humility, with objectivity, and above all I think it requires that the artisan never think that an artist is already made, because art is learned every day and with each creation. Because art demands the whole life. The artist has to believe in failure. When artists feel infallible, from my humble opinion, I think they are simply little imposters.
Art, and therefore crafts, are a long and slow daily learning. But today this is not the case. Art, crafts and design have become expensive, fast and fashionable consumption. Well, I have news to give you about it: no, my pieces are not in fashion. No, my pieces are not expensive. No, neither will you have my pieces immediately at the click of a button.
Through this website they will reach you, of course they will reach you, of course, that is what I take care of selling my silver creations for a living. It seems obvious then that the market is necessary when we live from artisan jewelry, of course it is.
Becoming a publicist, creating an appearance of great luxury and exclusivity is applauding everything.
And that's how METATRANCOUS things happen to maintain all this hierarchical elitism that makes sense of a bunch of art parasites that don't create anything, but live off those who do. (Erik Arango-dixit).
Yes, dear readers, finding a speech that attributes qualities to a jewel is very fashionable in this language of artisan jewelry. Honestly, and far from upsetting those who attribute qualities and other dogmas of faith to their jewelry, I believe that the true meaning of a jewelry appears simply and plainly, when it is worn on the body. Only then is the emotional part and personality of the person who wears it appear.
In PlanB JOYERÍA, the TRANCA DE LA METATRANCA, bores us and amuses us in equal parts tremendously.
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